Personal Brand Management for the racquet sports industry

Be seen, be heard, get hired.

Course Fee: $325

Open to All | Self-Paced | Completion Certificate Awarded for CEU credit

Your next opportunity often comes from your reputation—and your readiness.

Whether you're just starting your career or looking to step into a new role, this short, high-impact course gives you the tools to confidently showcase your strengths, communicate your value, and pursue the next chapter with clarity.

You’ll walk away with a polished resume, stronger interview skills, and a digital presence that aligns with your professional goals. After completion, you’ll get to discuss your documents and career prospects with respected search executive Len Simard or a member of his team.

Having someone to personally provide you advice and coaching is worth the price of this course!

Course Snapshot

  • Who Is it for?

    Racquet sports job seekers and career climbers

  • Admission Requirements

    None (open to all)

  • Time Required

    12 hrs. of learning done anytime within 2 months

  • Content?

    Read, listen, talk to an AI chatbot, a 1-1 consult

What you’ll learn

This course is structured to guide you through discovering, developing, and delivering your personal brand—both online and in person.

You listen to expert interviews and lectures, read articles, watch videos and listen to podcasts before you practice your skills through guided activities, including doing an interview practice session with the guidance of a UF-created AI chatbot.

  • Identify your values, clarify your goals, and define the story you want to tell about your professional journey.

  • Craft a resume and cover letter to stand out in a good way so you earn the interview..

  • Master your elevator pitch and interview responses. Practice with an an AI-powered interview simulator.

  • Power up your connections through networking, a professional LinkedIn profile and a strong online presence.

Special features you’ll love:

AI Interview Coach: Practice answering questions and get feedback in real time

1:1 Career Review: Receive a personal connection with Len Simard or a member of his team. Len is an expert in search within the racquets industry

Portfolio-Ready Materials: Finish the course with everything you need to apply confidently

Fully online and self-paced: Flexible structure fits your life and your career timeline

Is this course right for you?

This course is designed for YOU if:

  • You’re preparing to apply for a new position in the racquets industry.

  • You’ve never built a professional resume or career portfolio or feel out of date.

  • You want to be more confident when networking, online or in person.

  • You’re unsure how to talk about yourself—but know you need to.

  • You struggle to find the right words and stories in your interviews.

  • You need a stronger online presence to stay up-to-date and connected to potential employers.

If this doesn’t sound like you, consider exploring a different course.

Get hired with confidence.

✺ Frequently asked questions ✺

  • Yes. All three courses are 100% online and designed to be flexible. You can start anytime after the launch date and work at your own pace.

  • Not necessarily. Course 1 and the Personal Brand course are open to all and can be taken in any order. Course 2 requires completion of Course 1 and relevant industry experience.

  • You’ll earn a Certificate of Completion from the University of Florida for each course. Courses also offer CEUs and can contribute to certifications through PTR, RSPA, and USTA.

  • Yes. Each course includes instructor-graded assignments and optional consultations with experienced industry professionals.

  • The Personal Brand course is designed to be completed in up to 3 months. Courses 1 and 2 give you 6 months. Depending on your schedule, they can be completed much faster.

  • Yes. We work with clubs and associations to offer bulk enrollment pricing and continuing education partnerships. Contact us for more details.

  • No, you do not have to take all 3 courses! The only course with a pre-requisite and admission requirements is Course 2.

  • Originally launched in 2021, the DORS program offered one course delivered in two tracks—a certificate track or a master’s degree path. While effective, that format unintentionally excluded many professionals who were eager to learn but didn’t meet the academic or experience-based requirements.

    To make the program more inclusive and accessible, the original course was updated and divided into two sequenced courses—Course 1 and Course 2—preserving the same foundational and advanced content while allowing more flexible entry points.

    In addition, a brand-new course was introduced: Personal Brand Management for the Racquets Industry, which focuses entirely on helping professionals present themselves with confidence through resumes, interviews, and digital platforms.

    Now, learners can choose a course that matches their experience and goals—while still following a trusted, proven curriculum.